Southwick Associates’ 2022 “Consumer Tracking Study of Hunting and Shooting Participation and Equipment Purchases” named Federal Ammunition the #1 Rifle Ammunition Brand in 2022. Southwick’s annual survey compiled feedback of more than 9,000 hunters and recreational shooters.
“We are excited to see Federal Ammunition as the top choice for rifle ammunition,” said Mike Holm, Director of Product for Federal Centerfire Rifle. “In the Rifle Ammunition Purchase Survey, Federal accounted for the highest percentage of total cases purchased overall. This report shows that the efforts of everyone at Federal are well received by rifle shooters. Our commitment is to produce a high-quality product that hunters and shooters can trust, and this survey shows that we are succeeding in our efforts.”
Federal has improved its Premium line and offers the latest calibers for hunters and competitive shooters. Its own Terminal Ascent line has been highly successful. Terminal Ascent features a bonded construction that penetrates deep into close targets, while the proprietary Slipstream™ polymer tip initiates expansion at velocities 200 fps lower than comparable designs. The bullet’s long, sleek profile offers an extremely high ballistic coefficient, and its AccuChannel groove technology improves accuracy and minimizes drag.
“Quality and performance continue to keep Federal rifle ammunition on top,” Holm said. “From the production line to everyone involved in the development and creation of Federal Ammunition products, all of us at Federal take tremendous pride in producing a line of rifle ammunition that continues to have a stellar reputation. With all of our different products and sub-brands, rifle shooters are sure to find their perfect match for performance in the field or on the bench.”
Southwick’s detailed resources illustrate purchasing behaviors such as where consumers shop, brand preferences, and amount spent. Learn more at www.southwickassociates.com.
Federal ammunition can be found at dealers across the country. For more information on all Federal products or to shop online, visit www.federalpremium.com.