Extar USA chooses Chevalier Advertising

Firearms innovators Extar USA have awarded Chevalier Advertising public relations, media planning, creative and media buying capabilities as their new agency of record. This new partnership will combine Extar USA’s 27 years of innovation and manufacturing with Chevalier’s 60+ years of experience in public relations, advertising and marketing within the shooting and outdoor industries.

In 1995, the people behind Extar USA were the first in the world to develop molded rifle caliber receiver sets. In 2018, they shifted their focus to pistol-caliber designs and patented the original last-round bolt for Glock-type magazine-fed personal defense weapons. After years of designing, licensing, and manufacturing for other companies, it was time for Extar USA to be recognized as its own brand.

Extar USA continues to exceed its goal of manufacturing innovative, lightweight and affordable firearms and ensuring fair pricing through direct-to-consumer sales. The EP9 Gen 2 is the embodiment of these principles offering a reliable large-format 9mm pistol that weighs just over four pounds and retails for just $449.

“Chevalier Advertising is known for being instrumental in strategic and tactical level advertising and public relations campaigns,” said Joshua Zeman, vice president of sales and marketing. “Our customers know we have outstanding products at great prices, it’s time the rest of America knew.”

“Companies like Extar USA are great to work with,” said Greg Chevalier, president of Chevalier Advertising. “This is a passionate company that really works to make things better for the consumer. We are proud to align ourselves with Extar USA.”

About Extar USA: Since 1995, the people behind Extar USA have been redefining possibilities in the firearms industry. Innovations like the first rifle-caliber polymer receiver assemblies, the first stay-open Glock-type magazine last-round bolt for personal defense weapons, and advanced recoil-absorbing technologies are the pedigree of Extar USA. Today, Extar’s mission is to provide light, fun and reliable firearms at a price that working Americans can afford. Visit ExtarUSA.com

About Advertising Chevalier: Located in Lake Oswego, Oregon, Chevalier is a premier full-service advertising, marketing, e-commerce, and public relations agency specializing in marketing outdoor, hunting, camping, land, shooting and police Comprised of a passionate and diverse team of outdoor men and women, current and former military members, hunters, boaters and golfers, Chevalier’s passion is the gateway to success for its partners.
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