Lusardi will supervise the customer’s life cycle, ensuring a positive connection of the seller and buyer through Everest.com
Everest.com, the only online market aimed at enthusiasts passionate about the outdoor, has announced the appointment of Vince Lusardi as director of Experience. In this position, Lusardi will implement its years of experience and understanding of the consumer market to build and expand the online community.
Prior to working with Everest.com, Lusardi served as design director and then creative director at Catch Co. for 10 years, during which he focused on DTC’s e-commerce and lead generation. Lusardi has extensive knowledge of the consumer market and the ability to develop a sense of brand community and is a strong believer in the power of the brand experience through design, storytelling and content strategy.
“My mission as director of experience of Everest.com is to enhance the connection between vendors and consumers through the commitment celebrating the outdoors,” said Lusardi. “I am passionate about the well -being and love of how outdoors helps us become better versions of ourselves. That is what excites me about Everest’s mission, helping people find their Everest. “
To bring this differentiation to Everest, Lusardi plans to implement participation strategies of the bidirectional community. He firmly believes in the power to get involved with consumers to build relationships and connections, ensuring that the brand effectively meets customer needs. Through this method, Lusardi will help Everest.com to offer a new definition of outdoor niche market experiences that serve the objectives of the outdoor community.
“Lusardi’s years of creative experience within the consumer marketplace and outdoor space have provided him with the ideal skill set to help us exceed our goals for community engagement and consumer connection at Everest.com,” said Mr. CEO, Bill Voss. “We’re creating a new space for outdoor creators and the community to connect, building experience beyond storefronts that invite dialogue and interaction, and we’re thrilled to have Lusardi on board for this journey.”
Driven by our caliber members, Everest’s mission is to create the world’s largest marketplace for the outdoor recreation community – a place where retailers can sell gear, apparel and accessories for all sports, water sports, team sports, Fishing, hunting, kayak, rafting, road and paths, and much more. Everest is a place where consumers of related ideas can learn, interact, participate and buy. Ultimately, we are a community of retailers, manufacturers, distributors and consumers with related ideas, who do not discriminate and conservation lovers. Join the movement today. For more information about Everest Marketplace, visit the marketplace at www.everest.com.