Women’s performance outdoor apparel brand boosts senior team with strategic new hires

Madison, Wisconsin – DSG Outerwear, the leading makers of the most technical, high-performance, size-inclusive women’s outdoor activewear, is proud to announce the expansion of its executive leadership team with the appointment of industry veteran outdoor activities Bob George as the company’s new vice president. sales president.

The exciting news comes on the heels of the brand appearing on Inc. Magazine’s prestigious annual ranking list of America’s Top 5,000 Fastest-Growing Private Companies by 2022. This new strategic hire is proof that the company is not stops there, but builds on the momentum of this distinction, and is now positioned for even greater growth in the future.

“We are excited to bring Bob on board as our new Vice President of Sales to lead sales strategy and development, helping DSG Outerwear seize new growth opportunities,” said Wendy Gavinski, founder and owner of DSG Outerwear. “He is a proven and experienced sales leader in our industry and we are proud to have him join the DSG family,” she added.

George is no stranger to outdoor brands. In fact, he has spent most of his career adding value to them. George’s previous experience includes more than a decade at Buck Knives, where he served as vice president of sales and business development as well as vice president of marketing. George also served as Vice President of Sales, Marketing and Business Development at Blackbird Products Group (the parent company of the brands: Mammoth Coolers, Remington Coolers and ABKT Knives). In this role, he was responsible for increasing sales and increasing brand presence across multiple category/sales channels for all three company brands.

“I am very impressed with DSG Outerwear from its efficient operations to its continued growth and success already achieved,” said George. “It’s an exciting time for the brand with so much innovation and growth opportunities ahead, and I’m honored to be a part of it,” he added.

About DSG outerwear
DSG Outerwear was conceived in 2010 by Wendy Gavinski after many years of personal frustration with the limited selection of women’s outerwear for active outdoor lifestyles. The goal: to create a line of clothing and gear that meets the need for a functional and feminine fit, including plus sizes. The company produces a wide range of clothing options for hunting, fishing, ice fishing and snowmobiling. DSG Outerwear uses the highest quality materials and components built by designers and production specialists with over 40 years of experience manufacturing quality outerwear. The company produces everything from highly functional performance outerwear to insulated jackets, bibs, pants, footwear and accessories that are perfect for all types of outdoor activities, even in the coldest climates. Women’s outerwear designed by women to fit women of all shapes and sizes and built to perform. Learn more at www.DSGOuterwear.com.