“Cowboy Insurance” debuted on Burris YouTube

Greeley, Coloradocowboy insurance is a Burris Optics Original Film that draws viewers to the Gateway Simmental Ranch, a fourth-generation cattle ranch in Lewistown, Montana. Directed by Jim Butcher and his sons Logan and Brock, the film is a muddy portrait of the ranching lifestyle and the never-ending challenges of cattle management. Spring, in particular, requires these ranchers to dig deep as they work through the critical and often chaotic two-month calving season, battling unpredictable weather and predators to ensure their young make it to summer pastures.

From helping give birth to new calves to finding stray animals and keeping the herd safe from the ever-present coyotes and pumas, cowboy insurance offers a rarely seen glimpse into the austere life of the modern rancher. Making the job of butchers more efficient both in time and money has been the introduction of Burris thermal optics.

In the film, viewers see how the value of thermal gear expands the capabilities of jeans. Brock, who runs the night watch, shows how he uses Burris thermals not only to defend newborn calves from predators, but also to keep an eye on the herd at dawn and locate mothers and calves that have wandered off. they lose in the mountains However, while thermal technology has improved the efficiency of ranch chores and saves time and wear and tear on equipment, a cowboy’s job is never easy…and that’s the way they like it.

cowboy insurance debuted on Tuesday, May 30 on the Burris Optics YouTube channel.

For more information on Burris products, visit BurrisOptics.com.

About Burris

The Burris Company, founded in 1971 and headquartered in Greeley, CO, offers a complete line of premium optical products, including riflescopes and scopes for hunting; competition and application of the law; pistol scopes, binoculars, telescopes, mounts and accessories. To learn more about the complete line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics.