Caracal USA® signs Laura Burgess Marketing

Laura Burgess Marketing (LBM) will lead efforts to increase brand awareness of the global company among new customers within US commercial markets.

Caracal USA, a leading international manufacturer of small arms for the law enforcement and defense markets, has partnered with Laura Burgess Marketing (LBM), a 20-year veteran of public relations and marketing communications within the sports community. shooting, as part of the company’s strategy. to increase market share in the US commercial shooting sports market.

“We are thrilled to be a part of the Caracal USA brand marketing team,” said Laura Burgess, President of LBM. “This company has built its reputation serving the world’s elite military and law enforcement, and now our efforts will focus on driving brand awareness in the concealed-carry and self-defense markets, shooting sports competitors and hunters in the US.”

Caracal Lynx DS

“As part of our 2023 corporate strategy to increase brand awareness and visibility in the commercial market, while continuing to support our law enforcement and military markets, partnering with an industry veteran with a strong reputation for success is key,” said Jeffrey Spalding, president and CEO of Caracal USA, added. “LBM will be instrumental to our success in the shooting sports community this year.”

Caracal USA, known for the US-produced CAR816A2, introduced several new products at the SHOT Show 2023. First, the Enhanced F has been completely redefined and is currently being produced at Caracal USA’s new facility in Idaho and will be available late spring. Additional new products include the Caracal Lynx DS, a 2011-style pistol available in three calibers, the Lynx DS Compact available in three calibers, the Lynx DS Versus™ designed for competition use and available in three calibers, the CMP9K fully ambidextrous semi-automatic pistol and the CSR 308 and 338 long-range sniper rifles. Caracal USA’s new products will be available to dealers throughout 2023.

About Caracal USA:

Caracal USA is a wholly owned subsidiary of Caracal International and the exclusive importer and manufacturer of Caracal products in the United States. Located in Nampa, Idaho, the new center for state-of-the-art firearms manufacturing and technology, Caracal USA produces high-quality solutions for the commercial, law enforcement, and defense industries.