Bushnell® Celebrates 75 Years of Optics Built for the Chase

Bushnell, the industry leader in performance optics, is proud to announce its 75thhe anniversary of developing high-quality, affordable, innovative optics that enhance the pursuit of outdoor enthusiasts and professionals alike. For three-quarters of a century, Bushnell has been at the forefront of “Built for the Chase” product design, whether it be hunting, shooting, bird watching, or any other outdoor passion.

Since its founding in 1948, Bushnell has remained committed to its mission of providing premium options that deliver exceptional performance without breaking the bank. Over the years, the brand has built a reputation for dedication to quality, reliability, and precision, making it the preferred choice for those looking to experience life through a new lens.

From humble beginnings, Bushnell has grown into a world leader in the optics industry. Known for decades for its reliable scopes and binoculars, Bushnell’s success can also be attributed to its patented technologies that reshaped the industry. Market-leading innovations from the brand, such as RainGuard® HD water repellent lens coating, EXO barrier lens protection and ARC (Angle Range Compensation) technology have set new standards in optics while earning consumer trust on the road.

In addition to its focus on technology, Bushnell prides itself on its partnerships with renowned outdoor enthusiasts and experts who share the brand’s passion for quest. Noted Bushnell ambassadors such as Michael Waddell and Bone Collectors, acclaimed marksmen KC Eusebio and Jessie Harrison, and legendary hunters Will and Jimmy Primos have relied on Bushnell optics to accomplish their remarkable feats and inspire others to follow in their footsteps. His experience and feedback, along with that of many others, have been invaluable in reshaping Bushnell’s product development.

“The 75he The anniversary is a significant milestone for Bushnell, and we are incredibly proud of our journey thus far,” said Jim Bruno, president of Vista Outdoor Hunting and Shooting Accessories. “Our success can be attributed to our loyal customers, dedicated employees, and unwavering commitment to offering superior optics that are built for your search. We are grateful for the trust they have placed in us and we look forward to many more years of innovation and excellence.”

To celebrate his 75he anniversary, Bushnell will launch a variety of contests, social campaigns and retail activations that pay homage to the brand’s rich heritage. Fans are encouraged to follow Bushnell.com, Facebook and Instagram as the brand embarks on its next chapter of bringing new products to market that continue to exceed expectations and redefine industry standards around the world.

About Bushnell – Built for the Chase

Bushnell, a Vista Outdoor brand, has been the industry leader in high-performance sports optics for over 70 years. Our guiding principle is to provide the highest quality, most reliable and affordable sports optical products on the market. And our commitment to excellent customer service and strong retail partnerships is unmatched. Bushnell commands leading market share across all sports optics categories, and our products have consistently won design and performance awards. Our product lines enhance the enjoyment of every outdoor activity, from spectator sports, nature study, hunting, fishing and bird watching to stargazing. For news and information, visit www.bushnell.com or follow us on Instagram at www.instagram.com/bushnell_official/ and Facebook at www.facebook.com/bushnell.