BUBBA® Announces Strategic Partnership with Major League Fishing®

BUBBA Pro Series SFS™ will become the official scale of Major League Fishing beginning with the 2024 Bass Pro Tour season.

American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT), an industry-leading provider of products and accessories for outdoor enthusiasts, today announced that BUBBA®, its leading fishing brand known for exceptional quality and innovation , will partner with Major League Fishing ® (MLF), the world’s largest tournament fishing organization and leading outdoor entertainment brand. This collaboration will see the BUBBA Pro Series Smart Fish Scale (BUBBA Pro SFS™) ​​become the Official Scale of Major League Fishing beginning with the 2024 Bass Pro Tour season. With BUBBA Pro SFS™, BUBBA® is redefining what a scale can do, helping MLF professionals compete at the highest level of the sport and offering aspiring anglers the chance to fish like the pros.

The new BUBBA Pro SFS™ meets the exacting requirements of MLF tournaments and takes its place as arguably the most accurate (+/- 0.3% up to 60 lbs), reliable (3 sec cranking, ~2x more faster than competitive digital scales), and the easiest-to-use scale on the market (unique grip design and high-resolution color LCD display). As a scale, it stands in a class of its own and, starting in 2024, will integrate seamlessly with MLF’s innovative SCORETRACKER® real-time scoring system of catch, weigh and immediate release on the Bass Pro Tour.

The BUBBA Pro SFS™ was designed to be more than a scale. With no additional effort required, the BUBBA Pro SFS™ gives MLF officials and anglers the ability to automatically record fish weight, catch locations via GPS (confidentially of course) and even conditions. location-specific weather conditions. In turn, BUBBA Pro SFS™ becomes a data-rich hub, giving MLF professionals new insights into the behavior of fish when using the scale during practice, and giving MLF officials a score. exceptionally fast and accurate during competition.

BUBBA® understands that every second counts, so the BUBBA Pro SFS™ is designed with a distinctive red grip to make it quick and easy to locate. The scale also comes equipped with the industry’s first integrated BUBBA Pro Series Smart Culling System™, taking the guesswork out of anglers when deciding which fish to keep during traditional weigh-in tournaments. Every aspect of the scale has undergone rigorous testing in labs and in the real world by professionals fishing the 2023 Tackle Warehouse Invitationals.

Boyd Duckett, President and CEO of Major League Fishing, expressed his excitement about the partnership, saying, “It’s time to let BUBBA step in. We’ve put this scale to the test, with over 16,000 hours of real-life testing, high-stakes tournaments. This partnership represents a natural evolution for Major League Fishing. We always strive to improve the sport of bass fishing by creating an experience that invites new anglers and leaves a legacy of stewardship.”

Bass fishing holds a special place in the hearts of millions of Americans, with more than 30 million people dedicated solely to bass fishing, which is more participants than many popular sports, such as golf and golf. basketball. Since its inception, MLF has worked to preserve this hobby. By selecting the BUBBA Pro SFS, Major League Fishing is not only giving today’s tournament anglers a competitive edge, but also opening the door to catch weight and release for the masses in the future, helping to maintain seabass stocks for generations to come.

Brian Murphy, CEO of BUBBA’s parent company, American Outdoor Brands, emphasized the importance of the partnership, saying, “We are delighted to be named the Official Scale of Major League Fishing. BUBBA has always been committed to providing anglers with the best tools, and our smart scale is no exception. We are proud to support the MLF’s ambitious vision for the future of bass fishing.”

See the BUBBA Pro Series Smart Fish Scale in action starting in the 2024 season.

About BUBBA®
BUBBA® is a leading lifestyle brand specializing in high quality fishing tools and accessories. With a commitment to innovation and excellence, BUBBA® offers premium products designed to enhance the fishing experience. From filleting knives to fishing scales, BUBBA tools are trusted by professional anglers and fishing enthusiasts around the world. To learn more about BUBBA®, visit BUBBA.com.

About big league fishing

Major League Fishing (MLF) is the world’s largest tournament fishing organization, producing more than 250 events annually in some of the world’s most prestigious fisheries, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Based in Benton, Kentucky, the MLF’s roster of bass anglers includes the world’s top professionals and more than 30,000 competitors in all 50 states and 13 countries. Since its founding in 2011, MLF has promoted the sport of competitive fishing through its major television broadcasts and live streams and is dedicated to improving the quality of life for largemouth bass through research, education, improvement fishing and keeping fish.