Big Horn Armory (BHA) Announces Ray Livingston as New Brand Ambassador

Ray Livingston will use the BHA Model 90 in .460 S&W Magnum and the AR500 in 500 Auto Max in the upcoming season of a popular outdoor-focused TV show.

Big Horn Armory (BHA), manufacturers of large caliber firearms, is pleased to welcome Ray Livingston as its newest brand ambassador. Livingston will use the BHA Model 90 in .460 S&W Magnum and the AR500 in 500 Auto Max as part of the partnership. A lifelong outdoorsman, Livingston is a current hunting guide for Upfront Outfitters, a mentor for the First Hunt Foundation, and the newest cast member of a popular outdoor-focused television show (to be announced). which will begin filming its final season this October.

“I am excited to partner with Big Horn Armory and look forward to using the Model 90 and AR500 on my upcoming hunts. As a hunter and survivor, I look at my firearms like a golfer looks at his golf clubs. While you can traverse a golf course with a 5-iron, there is the best club for every set of conditions the golfer or hunter faces. When I consider any new firearm I purchase, I do so with the intention of having a ‘golf bag’ versatile enough to hunt anything, anywhere,” Livingston said.

“Our partnership with Ray will help showcase the power and effectiveness of our large-caliber lever-action rifles and AR firearms to a broader audience. We look forward to a long and prosperous relationship with Ray and can’t wait to see him on our television screen,” said Greg Buchel, president and owner of BHA.

Livingston was born in inner-city Portland, Oregon, and grew up in the city until his family moved to rural Gresham when he was in high school. It was here that he developed his deep love of the outdoors by participating in hunting, fishing, hiking, and other outdoor recreation. Livingston, a former University of Oregon All-American track and field athlete, was often alone in the woods, leading him to want to learn primitive survival skills so he could venture further into the wild alone.

Since then, Livingston has appeared on History Channel’s “Alone,” National Geographic’s “Called to the Wild” and also co-starred in “Mud, Sweat, and Beards” on The USA Network. He was recently cast in the upcoming season of a popular outdoor-focused TV show (to be announced at a later date) and will be using his custom BHA model 90 lever-action rifle as his primary hunting weapon on the show.

“I already own a Performance Center S&W 460 Magnum revolver and am a fan of that cartridge. It was a no-brainer to choose the Model 90 for my lever-action rifle. Having a rifle and revolver of the same caliber, from a survival standpoint, is appealing to me. I can use the same ammunition and reloading equipment for both, which saves me time and money,” said Livingston.

The Model 90 in .460 S&W Magnum is built from the ground up and solidly engineered using the latest CNC technology. It incorporates the best of the lever action of the old Model 86 and Model 92 in a modern platform capable of handling the mighty .460 S&W Magnum. The rifle is constructed of precision-machined 17-4 stainless steel and properly hardened to deliver consistent performance at the lower range and rugged reliability in the field.

The cylinder head and nose are equipped with integral front and rear bolt-on swivel mounts. The pistol-grip stock has a one-inch recoil control pad. The stock and handguard receive multiple coats of a durable synthetic satin finish. The hunter-friendly large curved lever makes it easy to operate, especially with gloved hands.

The AR500 rifle is an AR rifle like no other. BHA’s innovative AR500 rifle is the most powerful AR firearm available. The bold AR design and large-bore 500 Auto Max cartridge put an unparalleled amount of power into a versatile, fast-firing, and pleasurable rifle. This combination of size, familiar gun manual, available accessories, and on-target power make the AR500 rifle ready to handle almost any situation.

Only BHA offers a true AR 500 magnum platform with all the features you expect in a premium AR, like:

  • 7075 aluminum receivers
  • Ambidextrous controls
  • Stainless steel cylinder and bolt
  • M-LOK Free Float Handguard
  • folding stock
  • Factory installed muzzle brake

Weighing in at 9 pounds, the AR500 is enjoyed by shooters of all types, from target shooting to hunting, and is capable of taking on any game on the planet.

Call 307-586-3700 or email [email protected] to place your order.

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