BERSA announces US installation and launches new website

One of the most beloved and affordable firearms brands opens a manufacturing facility in the US Bersa introduces its new BAR15 rifles and BAR9 pistols made in the new US facility and launches a new website focused on your growing brand.

BERSA, one of the most trusted firearms brands for over 65 years, has launched a new website featuring all of the most popular BERSA products, plus new American-made BAR15 rifles and BAR9 pistols. The website and new product launches coincide with the SHOT Show® 2023, taking place January 17-20 at The Venetian Expo and Caesars Forum in Las Vegas, Nevada. BERSA will be exhibiting at booth 70805.

The new website,, offers customers a clean, modern and easy to navigate platform where the full line of pistols is available and can be easily categorized by product, such as pistols, BARs, accessories and BERSA products. Newly listed BAR products include new AR-style rifles in the just-announced .556 NATO 300 Blackout; and new AR-style pistols in 9mm and one in .556 NATO. Not sure which BERSA product? Click the Purpose tab and easily categorize self-defense, concealed carry, competition, recreational, and LE/military. There is a BERSA pistol or rifle for every need, task or purpose.

“The BERSA brand is completely relevant to today’s consumers,” said Rafael Del Valle, BERSA’s National Sales Director. “We are excited to bring a fresh look at our line of accomplished products at the SHOT Show and online at our new website.”

This year’s SHOT Show will take place at both The Venetian Expo and Caesars Forum and will offer a unique opportunity for attendees to experience first-hand the best in firearms, ammunition, law enforcement, cutlery, clothing for outdoor activities, optics and other related products and services. BERSA stand 70805 welcomes new distributors and media.

For more information on the new BERSA AR-style pistols and rifles, visit and follow us on Facebook, Instagram and YouTube.

BERSA BAR15 .556 NATO rifle

About BERSA:

For over half a century, BERSA has been manufacturing quality firearms and is known throughout the world for its reliability and attention to every ergonomic and functional detail. With an excellent price-performance ratio and using the most advanced technology in design, production and quality control, BERSA has become one of the most prestigious arms manufacturers in the world. Athletes and policemen from all over the world enjoy the benefits and quality of BERSA. For more information, visit