Bass Pro Shops, North America’s Leading Outdoors and Conservation Company, Announces New Outdoor World Destination Mega Retail Store to Serve the Jacksonville, Florida Metro Area

The new Mega Outdoor World Destination retail store will offer a variety of quality gear at great prices, backed by genuine, sportsman-friendly expert service to the First Coast region.

Saint Augustine, Florida. – Bass Pro Shops today announced plans for a new destination retail store on World Commerce Parkway in St. Johns County, Florida.

The inauguration of the Outdoor World will mark the 13he Bass Pro Shops location in the great state of Florida, as it continues to expand its presence to serve the state’s passionate sportsmen with the widest selection of quality products at the best prices, providing genuine and friendly expert service.

“We are very excited to announce this new location and continue to strengthen our relationship with Florida athletes,” said noted conservationist and Bass Pro Shops founder Johnny Morris. “We love the great state of Florida and all the world-class fishing, hunting and outdoor recreation opportunities it offers. This new store will make it easier for individuals and families throughout the First Coast region to spend time together outdoors.”

Bass Pro Shops has been searching for the perfect location to serve the larger Jacksonville market, and now with amazing growth south into St. Johns County, this 100,000 square foot location will be convenient and accessible to the entire region for the next years. This location will be the first Bass Pro Shops experience available to the millions of travelers entering the state of Florida via I-95.

THE world leader in fishing and boating

In addition to a wide variety of fishing and outdoor gear, the store will showcase industry-leading boat brands including TRACKER, NITRO, RANGER, MAKO, SUN TRACKER, REGENCY and TAHOE. Built by Bass Pro’s White River Marine Group, the world’s best-selling boats are sold factory direct at money-saving prices.. The store’s inventory will be tailored to the needs of the region’s freshwater and saltwater anglers. In addition, the new location will showcase a wide variety of new TRACKER OFF ROAD all-terrain and side-by-side vehicles, the fastest-growing off-road vehicle brand in the United States.

More than just a fishing and hunting store, the retail destination will offer gear and clothing for all outdoor adventures, including hiking, backpacking, wildlife viewing, camping, and other outdoor related gear. A nature and gift center will feature a wide variety of outdoor-themed and related items, including decor and accessories from Big Cedar Home & Cabin. The men’s, women’s and children’s clothing sections will offer a wide variety of brands including RedHead, TrueTimber, ASCEND, World Wide Sportsman and Natural Reflections, along with many more popular brands for greater selection, quality and value.

“We are delighted that Bass Pro Shops has selected World Commerce Center as their North Florida location. We are planning to make the World Commerce Center one of the most exciting retail destinations in the region and Bass Pro Shops is certainly helping lead that effort,” said Duke Steinemann of Steinemann & Company, the developer of the World Commerce Center.

Immersive outdoor features

In addition to providing customers with the outdoor products they love, a team of talented artists and craftsmen will design the store’s localized imagery to reinforce its immersive outdoor theme. Characteristic creativity and attention to detail are the hallmarks of every experience from Johnny Morris, often referred to as “The Walt Disney of the Outdoors” for his ability to create immersive experiences that connect people with nature.

Unique exterior and interior motifs have marked Bass Pro Shops as high-quality, visually appealing outdoor retail destinations that customers love. In addition to providing a fun indoor outdoor experience, Bass Pro Shops locations feature a large aquarium and aquatic features brimming with native fish species, thousands of local antiques and artifacts, hundreds of trophy fish and life mounts. wild, and murals depicting local scenes.

Celebrating conservation and community

Conservation, another Johnny’s trademark and a signature value of the company, will play an important role in the store’s mission. The new location will host dozens of events throughout the year aimed at connecting new audiences, and children in particular, with the outdoors.

Hands-on demonstrations and interactive activities will be offered such as “Gone Fishing,” an annual event that aims to introduce families to fishing through catch-and-release ponds, toss games, and free fishing seminars with the goal of creating the next generation of conservationists More than 100,000 kids caught a fish at Bass Pro Shops events last year alone, many for the first time. The store will also support local conservation organizations that protect wildlife and habitat.

10% discount every day to honor those on the front lines

Bass Pro Shops recently announced the expansion of its Legendary Salute program honoring veterans, active duty military, law enforcement, firefighters, and employees of state fish and wildlife agencies. doubling your discount to 10% on almost everything at all Bass Pro Shops and Cabela’s stores in the United States and Canada (with a 5% discount on firearms and ammunition). This program honors those who have served or are currently serving on the front lines in Florida and across the country who defend our freedoms, including our opportunities to hunt, fish, and spend time outdoors.

Bass Pro Shops CLUB program rewards customers and supports conservation

The new location will also proudly showcase the Bass Pro Shops CLUB, the outdoor industry’s premier loyalty program that recognizes the company’s most loyal customers. Benefits available to CLUB members include additional savings on gear with exclusive discounts, the ability to redeem points for free gear, and exclusive access to unique events, both in-store and at some of the top hunting and fishing destinations around the world. world. CLUB members play a key role in supporting Bass Pro Shops’ conservation mission.

Bass Pro Shops: Celebrating 50 years as the world leader in outdoor activities

Last year Bass Pro Shops celebrated 50 years of serving outdoor enthusiasts. As an avid young fisherman, Johnny Morris passionately started Bass Pro Shops from a single location in an 8-foot section of his father’s liquor store in Springfield, MO. Today, the company is supported by the outdoors’s most dedicated customer base. Bass Pro Shops has long been recognized as the world’s leading provider of premium quality fishing tackle and adds to that by recently being voted America’s #1 Retailer for Camping & Outdoor Gear.

Bass Pro Shops’ dedication to offering the widest selection of quality products at the best prices and providing friendly, genuine expert service is at the foundation of the company’s culture. Bass Pro Shops, named by Forbes as “one of America’s Best Employers” it is expected to employ more than 115 “Equiprs” at its new location in St. Johns County, many of whom will come from the local region. The new retail store is expected to open in 2024. For more information and to apply to join the World’s Foremost Outfitters team, visit

Bass Pro Shops is North America’s leading outdoor and conservation company. Founded in 1972 when avid young fisherman Johnny Morris began selling tackle at his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier retail destinations, equipment manufacturing for outdoor activities, world-class tourist destinations and more. In 2017, Bass Pro Shops acquired Cabela’s to create a “best of the best” experience with superior products, dynamic locations and excellent customer service. Bass Pro Shops also operates White River Marine Group, offering an unmatched collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the great outdoors.