Bass Pro Shops, North America’s Leading Outdoors and Conservation Company, Announces New Destination Retail Store in Midland, TX

The new West Texas location of the Great American Outdoor Store will showcase a wide variety of quality equipment at great prices backed by genuine and friendly expert service.

MIDLAND, Texas Bass Pro Shops announced plans today for a new destination retail store in Midland, Texas.

The opening of the new Bass Pro Shops location in Midland will be the company’s 17th in the great state of Texas as it aims to expand its presence and build on its reputation for serving the state’s passionate sportsmen with the widest selection of quality products. at the best prices while providing genuine and friendly expert service.

“We love the great state of Texas and are very excited about the opportunity to strengthen our relationship with the athletes in the state,” said noted conservationist and Bass Pro Shops founder Johnny Morris. “Our recently announced Midland store will make it easy for individuals and families across the West Texas Plains to spend time together outdoors. For that, we are deeply proud and excited.”

Located near the highway junction. 158 and Hwy. 191, a thoroughfare between Midland and Odessa, the new location will be conveniently located to serve these communities as well as the Great Plains of West Texas. Bass Pro Shops looks forward to partnering with the City of Midland and the Midland Development Corporation to bring you the widest selection of hunting, fishing and outdoor recreation equipment in the industry with inventory tailored to the region.

Like all Bass Pro Shops locations, the new store will feature a completely unique custom design. Conceived as a tribute to the region’s rich sports heritage and a celebration of Texas athletes, the store will build on the hallmarks that define the award-winning Bass Pro Shops shopping experience, blending retail with entertainment, education outdoors and conservation.

The store will showcase industry leading boat brands such as TRACKER, NITRO, RANGER, SUN TRACKER, REGENCY and TAHOE. Built by Bass Pro’s White River Marine Group, maker of America’s favorite fishing boats, the store’s inventory will accommodate the needs of anglers in the region. In addition, the new location will showcase a wide variety of new TRACKER OFF ROAD all-terrain and side-by-side vehicles, the fastest-growing off-road vehicle brand in the United States.

More than just a fishing and hunting store, the retail destination will offer gear and clothing for all outdoor adventures, including hiking, backpacking, wildlife viewing, camping, and other outdoor related gear. A nature and gift center will feature a wide variety of items related to outdoor themes, including decor and accessories from Big Cedar Home & Cabin. The men’s, women’s and children’s clothing sections will offer a wide variety of brands including RedHead, TrueTimber, ASCEND, Worldwide Sportsman and Natural Reflections, along with many more popular brands for greater selection, quality and value.

Immersive outdoor features

In addition to providing customers with the outdoor products they love, a team of talented artists and craftsmen will design the store’s localized imagery to reinforce its immersive outdoor theme. Characteristic creativity and attention to detail are the hallmarks of every experience from Johnny Morris, often referred to as “The Walt Disney of the Outdoors” for his ability to create immersive experiences that connect people with nature.

Unique exterior and interior motifs have marked Bass Pro Shops as high-quality, visually appealing outdoor retail destinations that customers love. In addition to providing a fun indoor outdoor experience, Bass Pro Shops locations feature a large aquarium and aquatic features brimming with native fish species, thousands of local antiques and artifacts, hundreds of trophy fish and life mounts. wild, and murals depicting local scenes.

Celebrating conservation and community

Conservation, another Johnny’s trademark and the company’s signature value, will play an important role in the store’s mission. The new location will host dozens of events throughout the year aimed at connecting new audiences, and children in particular, with the outdoors. Hands-on demonstrations and interactive activities will be offered such as “Gone Fishing,” an annual event that aims to introduce families to fishing through catch-and-release ponds, toss games, and free fishing seminars with the goal of creating the next generation of conservationists More than 100,000 kids caught a fish at Bass Pro Shops events last year alone, many for the first time. The store will also support local conservation organizations that protect wildlife and habitat.

Bass Pro Shops & Cabela’s CLUB program rewards customers and supports conservation

The new location will also proudly showcase the Bass Pro Shops CLUB, the outdoor industry’s premier loyalty program that recognizes the company’s most loyal customers. Benefits available to CLUB members include additional savings on gear with exclusive discounts, the ability to redeem points for free gear, and exclusive access to unique events, both in-store and at some of the top hunting and fishing destinations around the world. world. CLUB members play a key role in supporting Bass Pro Shops’ conservation mission.

Bass Pro Shops: Renowned for doing business the right way

In 2022, Bass Pro Shops celebrated the 50th anniversary of its founding. Growing from a single location in an 8-square-foot section of a Springfield, Missouri liquor store, the company now enjoys the support of the most dedicated customer base abroad. Every year, millions of outdoor men and women shop at Bass Pro Shops or Cabela’s locations throughout the United States and Canada.

Since its earliest days in business, Bass Pro Shops has not only been dedicated to conservation, but also to doing business the right way. This commitment has been recognized in the form of national awards from a variety of sources. In 2022, Bass Pro Shops was recognized as America’s Best Outdoor & Camping Retailer by news week.

Bass Pro Shops’ dedication to offering the widest selection of quality products at the best prices and to providing genuine, friendly expert service is at the foundation of the company’s culture. Bass Pro Shops is expected to employ over 115 “Equiprs” at its new Midland location, many of whom will hail from the local region. The new retail store is expected to open in late 2024.

Employment information, when available, will be posted at

About Bass Pro Shops
Bass Pro Shops is North America’s leading outdoor and conservation company. Founded in 1972 when avid young fisherman Johnny Morris began selling tackle at his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier retail destinations, equipment manufacturing for outdoor activities, world-class tourist destinations and more. In 2017, Bass Pro Shops acquired Cabela’s to create a “best of the best” experience with superior products, dynamic locations and excellent customer service. Bass Pro Shops also operates White River Marine Group, offering an unmatched collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named “one of America’s Best Employers” by Forbes.