The message from America’s #1 outdoor retailer is expected to reach more than 100 million viewers
Today Johnny Morris, Bass Pro Shops and Cabela’s unveiled their new Super Bowl ad celebrating conservation and the outdoors. ad highlights Bass Pro Shops Low Price Guarantee, the many benefits of joining Bass Pro Shops & Cabela’s CLUB, and celebrates the fact that, thanks to the passion of its world’s leading suppliers, Bass Pro Shops was recently voted the America’s best outdoor retailer.
This commercial will air during the first quarter of this weekend’s Super Bowl and again next weekend during the Daytona 500. In total, the commercial is expected to reach more than 100 million viewers.
About Bass Pro Shops
Bass Pro Shops is North America’s leading outdoor and conservation company. Founded in 1972 when avid young fisherman Johnny Morris began selling tackle at his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier retail destinations, equipment manufacturing for outdoor activities, world-class tourist destinations and more. In 2017, Bass Pro Shops acquired Cabela’s to create a “best of the best” experience with superior products, dynamic locations and excellent customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the great outdoors and has been named “one of America’s Best Employers” by Forbes.