Badlands® reinvents the binocular case

Sandy, UT – As the creator of the chest-mounted binocular case movement, Badlands introduces an entirely new line of binocular cases. Designed to meet the ever-changing needs of the hunter, the new line is packed with features our customers have asked for in a bino case.

Modularity is the theme of this new line of binocular cases, and hunters and other outdoor observers can build their gear to meet their exact needs. A new wing system gives users a more stable base to mount any accessory, pocket or bag. Quick and easy hotspots maintain all the convenience Badlands is known for, but with enhanced customization and loading options.

One of the most sought after updates by consumers has been a modified cap system. Newly designed lids stay open when preferred and eliminate the magnetic click of an accidentally closed lid. Additionally, connection point panels are now installed on the side and bottom, maximizing the amount of space to connect equipment.

Clarity has also been added to the lineup, with each bino case offering hunter-specific features and apps. Cases come in two or three sizes, which correlate to the size of the binocular, with the small being perfect for 10x42mm and smaller binoculars; medium being the fit for up to 12x50mm; and large for 15x56mm binoculars. Additionally, most cases will be available in our solid colors Mud and Stone, as well as Approach and Approach FX camos.

Overall, the new bino cases feature an improved suspension system and harness, increasing airflow and breathability through state-of-the-art stretch mesh and less traditional fabric. All of our binocular cases are also compatible with the Razco chest holster system, allowing a pistol to be part of the chest kit.

Bino AXS

The Bino AXS is the perfect choice for the minimalist or whitetail hunter. Open sides allow for quick, quiet deployment with minimal movement. When harsh weather or dusty environments are not a concern, the Bino AXS is a lightweight option. The soft, quiet lining fabric makes the Bino AXS quiet enough for any archery situation.

Don’t let the minimalist talk worry you, there’s still a mountain of modularity built into the Bino AXS. The side wings feature MOLLE attachment points, as does the bottom. Side elasticated exterior pockets and an interior pocket allow you to keep vital items like wind powder, optical cloths or cell phones secure yet accessible.

The Bino AXS has an MSRP of $99.

bino ez

The Bino EZ is just as the name suggests, easy to use and everything helps without a hitch. This bino case is the answer to customers who have asked for a version without magnets. Instead, we’ve designed an adjustable mouth spring system with an internal metal frame that opens and stays open until the user closes it.

This version without magnets features the same back panel pocket, elasticated side pockets, and quiet interior lining as all of our new binocular cases. MOLLE wings and attachment points allow the user to configure their bino case to suit their exact needs.

The Bino EZ has an MSRP of $129.99.

bino x2

The next generation of the Bino X, this model brings improved modularity to the tried and true X2 platform. In addition, we have improved the opening, achieving a better and tighter magnetic closure.

The Bino X2 has an MSRP of $139.99.

binomag 2

The lineup beast also sees a number of updates. Offering the highest degree of weather and dust resistance, the Bino Mag 2 features an improved muzzle opening, which stays securely open when needed, but provides an exceptionally well-sealed barrier when closed.

The Bino Mag 2 has an MSRP of $149.99.

In addition to the new cases, Badlands is also launching the first wave of modular accessories to help hunters get the most out of their binocular case.

He RF case It is a simple case with a buckle closure perfect for the laser rangefinder. Quiet lining and a single MOLLE attachment stick make this a simple addition. $24.99 MSRP.

He RF Magnetic Case is a magnetic closure case for your laser rangefinder. Quiet lining and a protective attachment point accompany the unique MOLLE pole attachment. $49.99 MSRP.

As its name indicates, the bear spray case It’s designed to hold your CS spray dispenser in an easily accessible location should the need arise. Designed for side or bottom mounting, the Bear Spray Holster is a solid platform for a pretty substantial piece of gear. $29.99 MSRP.

then there is the everything bag, which is a simple stretch mesh pocket designed for, well, everything. From cell phones to radios to GPS units to candy bars, the Everything Pouch does it all. $24.99 MSRP.

He bottom pocket it attaches directly to the lower MOLLE points and is a great option for LRFs or anything else you may need to quickly and quietly. $29.99 MSRP.

In response to customers who want a hydration bladder but weren’t fans of the previous system, we offer the Press Pack up. This is a slim, backpack-like platform that mounts to the binocular harness. Take all sizes of hydration bladders in the field, but detach quickly to sit on stands or those quiet stems. $89.99 MSRP.

The entire line of binocular cases and the first wave of accessories are expected to be in stores and online in the second quarter of 2023. For more information on Badlands and our complete line of hunting clothing and gear for men and women , visit