New Ulm, Minnesota — The Archery Trade Association has hired Kim Watson as its new director of membership. Watson joins the ATA with 14 years of experience developing and managing membership programs and services.

In his role, Watson will develop, lead and execute the ATA strategic plan and membership budget. He will also collaborate with stakeholders and work with the sales and marketing teams to develop business objectives, concepts, deliverables, and timelines necessary to achieve membership goals. Watson will serve as the primary contact for ATA members regarding ATA membership applications, renewals, benefits and programs.

“We are honored to have Kim join our team,” said ATA President and CEO Jeff Poole. “She comes to us with deep membership experience and she will be a valuable asset to our Association and members.”

Prior to joining the ATA, Watson led the membership team of the National Independent Automobile Dealers Association and spent the previous 12 years as membership director for the Dallas Bar Association. Click here to read Watson’s full biography and learn more about his career and interests.

Watson started with the ATA on June 12 and has already become familiar with ATA programs, ATA member benefits, the renewal process and the online member portal. She hopes to use her skills and experience to help advance the ATA mission and hopes to help ATA members understand and take advantage of her benefits for ATA members.

ATA members can contact Watson at (507) 233-8133 or regarding questions about membership or benefits.

About the Archery Trade Association
The Archery Trade Association is the organization of manufacturers, retailers, distributors, sales representatives, and others who work in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and formerly active archers and bowhunters. We are the driving force in advocacy, education and lobbying for the common good of industry and sport. We preserve and promote the rich heritage of archery and bowhunting to ensure active consumer engagement and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA trade show, the largest and longest-running trade show for the archery and bowhunting industry worldwide.