New Ulm, Minnesota — The Archery Trade Association announces Eric Dobberfuhl as its new sales manager. Dobberfuhl joins ATA with 12 years of experience managing sales teams, exceeding sales targets and driving significant revenue growth for his employers.

In his role, Dobberfuhl is responsible for sales and sponsorships related to the ATA Show and ATA’s membership programs and services. She also helps develop the strategic plan for the ATA trade show’s annual sales plan and leads budget development for all areas of trade show sponsorship and sales. Dobberfuhl will serve as the primary contact for ATA members regarding booth space, sponsorships and advertising for the ATA Show.

“Eric will be an asset to the ATA team and we are pleased to have him on board,” said ATA President and CEO Jeff Poole. “He comes to us with extensive sales experience and his knowledge will be essential in advancing ATA’s mission.”

Prior to joining ATA, Eric was an account executive at Orion Talent, a sales manager at Gerald Printing, and a project manager at Swisher International. He has an MBA with an emphasis in project management and serves as a captain in the Army National Guard, where he is a helicopter aviator. Eric is also an avid bow hunter and enjoys the many challenges and rewards of the sport. Click here to read Dobberfuhl’s full biography and learn more about his career and interests.

Dobberfuhl started with ATA on July 10 and has been immersed in learning about the members of ATA and the inner workings of the ATA Show. What he is most excited about is growing and developing the ATA Show and finding ways to help expand the archery and archery industry.

ATA members can contact Dobberfuhl at (507) 233-8142 or to discuss ATA Show sponsorship opportunities.

About the Archery Trade Association
The Archery Trade Association is the organization of manufacturers, retailers, distributors, sales representatives, and others who work in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and formerly active archers and bowhunters. We are the driving force in advocacy, education and lobbying for the common good of industry and sport. We preserve and promote the rich heritage of archery and bowhunting to ensure active consumer engagement and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA trade show, the longest running and largest trade show for the archery and bow hunting industry worldwide.