New Ulm, Minn. – The 2023 ATA trade show in Indianapolis, January 11-13, is the buying opportunity of the year and the industry’s first chance to see new products launched for 2023.

The ATA New Products Showcase will showcase newly launched products introduced by ATA member manufacturers. In 2022, 74% of manufacturers launched a new product at the ATA Show. The Showcase, located on the show floor, makes it easy for buyers and media to see the industry’s new and innovative products in one place.

Each product will be eligible to win a gold, silver or bronze ATA Best in Show award, voted on by a panel of industry experts and announced at Connections, the opening night celebration, on January 11.

The ATA will also work with each winning exhibitor to produce a 90-second video detailing the winning product. The videos will be posted on ATA’s social media channels and provided to the exhibitor for their own promotional use.

Don’t miss out on the most exclusive industry event of the year and the opportunity to see all of these exciting new products in one convenient location. The ATA trade show is a members-only event. Join ATA right now to register for the 2023 ATA Show.

If you have any questions about the show or would like to submit a product to the New Product Launch Showcase, please contact Sarah Haala, ATA Trade Show Coordinator, at (507) 233-8131, ext. 101 or The submission deadline for the New Product Launch Showcase is Tuesday, December 6.

About the Archery Trade Association
The Archery Trade Association is the organization of manufacturers, retailers, distributors, sales representatives, and others who work in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and previously active archers and bowhunters. We are the driving force in advocacy, education and lobbying for the common good of industry and sport. We preserve and promote the rich heritage of archery and bowhunting to ensure active consumer participation and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA trade show, the largest and longest-running trade show for the archery and bowhunting industry worldwide.