New Ulm, Minn. – The Archery Trade Association has launched a new quarterly retail business tracking survey to obtain insights from retailers across the country to help members adapt to changing conditions both regionally and nationally.

The survey collects information quarterly from store owners and managers in four different regions used by the Census Bureau. A statistically significant number of ATA retail members in each region were selected to provide information on overall sales, types of sales, customer demographics, and retailer sentiment.

“Reliable data and facts are crucial to our members as they make critical business decisions every day,” said Jeff Poole, ATA President and CEO. “The purpose of this new survey is to provide our members with meaningful information that they can use to help manage their business.”

Additionally, open-ended questions about what customers are talking about and the challenges and concerns store owners face can provide insights into customer interests. The results of the survey are presented at the national and regional levels.

You can find a preview of the results here, where members can also download the free report. To join the ATA and access the full survey, visit

For more information, contact Jennifer Mazur, ATA Senior Director of Outreach and Education, at [email protected] or (507) 233-8139.

About the Archery Trade Association
The Archery Trade Association is the organization of manufacturers, retailers, distributors, sales representatives, and others who work in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and previously active archers and bowhunters. We are the driving force in advocacy, education and lobbying for the common good of industry and sport. We preserve and promote the rich heritage of archery and bowhunting to ensure active consumer participation and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA trade show, the largest and longest-running trade show for the archery and bowhunting industry worldwide.