Arcade Memorial Day Give-Back to benefit the High Fives Foundation’s Military to the Mountains program

From May 27-29, $5 of every belt purchased at will go directly to supporting the military in the mountains

Arcade Belts Affiliate Partners: Avantlink / Skimlinks / Viglink

Arcade, a brand that has long championed the belief that the outdoors should be accessible to all, is taking a different approach to Memorial Day with a giving back program to benefit the Foundation’s Military to the Mountains program. High Fives. Military to the Mountains introduces veterans and first responders to the healing effects of skiing and snowboarding with the goal of offering the opportunity to reclaim their physique by overcoming mental and physical barriers. Experiencing the mountains for the first time after injury redefines your limits and ignites a new passion for taking on ridges you no longer thought possible.

“It’s part of our DNA at Arcade to rethink our impact during holiday sales and, instead of a traditional discount, create opportunities to support incredible initiatives like the High Fives Foundation’s Military to the Mountains program, which make a genuine impact on life. of people,” Kevin said. Walker, Director of Marketing, Arcade.

From Saturday, May 27 through Monday, May 29, Arcade will donate $5 from every belt sold at to Military to the Mountains.

Since 2015, 165 veterans have received support through the Military to the Mountains program. Each year, 22 veterans and first responders are selected from the partnership between the Adaptive Training Foundation in Dallas, Texas and Reno, Nevada. They are given the opportunity to train for nine weeks, preparing for a week of skiing and snowboarding in the Palisades Tahoe.

“Growing up with a father who served in multiple branches of the military, it is an honor to provide this support to a group that is so close to my childhood upbringing and to those who have paid the ultimate sacrifice for our freedom as a country.” says Roy Tuscany, CEO of the High Fives Foundation. “Partnering with Arcade to support our Military to the Mountains program helps bring seriously injured veterans back into the community through sport and finding the best way to get back on the slopes through skiing or snowboarding as a form of healing, bonding and empowerment through a new challenge. .”

Each year, Arcade works to support the High Fives Foundation, among other organizations. In March 2023, Arcade raised over $164,000 for the High Fives Foundation through its Mothership Classic ski-a-thon fundraiser.


The High Fives Foundation is a Tahoe-based nonprofit organization on a mission to help people with life-altering injuries get back to snowboarding, skiing, surfing, mountain biking, and more. Along with specialized grants, programs, and a state-of-the-art facility called the CR Johnson Healing Center, the Foundation designs education around preventing life-changing injuries and provides resources and hope if they occur.

Formed as a way to “pay it forward” by founder, Roy Tuscany, after his own recovery from a spinal cord injury, High Fives has helped nearly 500 athletes and veterans in North America since its inception in 2009.