5.11 Tactical®, the global innovator of purpose-built apparel, footwear and gear, will celebrate the grand opening of its 100the company-owned retail store in Oxnard, Calif., on Saturday, September 17. The store marks a major milestone in the brand’s retail expansion and growth since it introduced its first company-owned retail store in 2014.
“Strategic and aggressive retail expansion has been one of our top priorities in recent years and reaching 100 locations has been an important milestone for us,” said 5.11 CEO Francisco J. Morales. “A larger retail presence allows us to offer the full 5.11 experience to existing customers while creating opportunities to introduce new customers to our outstanding products. We are delighted to reach 100 stores and excited to continue our growth in the future.”
Known for its technical apparel, footwear, and gear that is popular with public safety professionals and military personnel, 5.11’s comprehensive product offering features items designed to keep outdoor adventurers, fitness fanatics, and tactical enthusiasts equipped. and ready for anything. The brand’s purpose-built product lines range from workout gear and apparel to everyday clothing options and much more.
“5.11’s approach to serving our consumers is to provide choice. From our strong e-commerce business to the way our brand comes to life in our retail stores as well as our many wholesale partners,” said Mark Parker, Senior Vice President of Omni-Channel at 5.11. “Our focus has always been on serving our first responders, while welcoming new consumers to our brand, and 100 retail stores show our commitment to achieving this across the US.”
Currently, 5.11 has retail stores in 31 states with larger metropolitan areas that serve as a hub for several convenient locations that offer customers easy access and additional shopping opportunities nearby. 5.11 Oxnard joins the ranks as 5.11’s 20the store in California.
“Whether it’s for everyday use, outdoor adventures, in-service use by public safety professionals, or fitness training, we offer gear made to help users perform at their best in all aspects of life,” said Debra Radcliff, CMO of 5.11. “In our retail stores, customers can find the right items for their needs and interact with our trained staff to find exactly what they’re looking for.”
5.11 retail stores provide an ideal opportunity for tactical professionals and outdoor enthusiasts to interact with the 5.11 brand and its knowledgeable staff. The stores have a
Comprehensive product offering tailored specifically to each region, including head-to-toe apparel and accessories for men and women.
With its roots in serving the military, first responder, and law enforcement communities, 5.11 is proud to hire ex-military and veterans from the local area whenever possible.
To find a store location near you, visit https://www.511tactical.com/store-locator.
About 5.11, Inc.
With offices around the world, 5.11 works directly with end users to create apparel, footwear and gear specifically designed to improve the safety, accuracy, speed and performance of tactical professionals and technical enthusiasts around the world. 5.11 products exceed rigorous standards, which has allowed the brand to establish a reputation for innovation and authenticity, and become the first choice for those who always have to be ready. 5.11 Products may be purchased online, through authorized distributors and retailers, as well as at 5.11 Company-owned retail stores.
Learn more about 5.11’s best-selling gear and accessories at www.511tactical.com. Find a complete list of 5.11 company-owned retail stores at https://www.511tactical.com/locations/. Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical and #511tactical